Ad optimization of Google Ads depend on the following:
- Strategic Ad placement
- User interaction
- Active View Viewable
- Site content
The most important metric that Google has recently introduced is Active View Viewable. This metric should not be ignored in the reports as it has a direct impact on the eCPMs.
Below the the mechanism for ad visibility:
If the ad is visible to a user for 1 sec, it will get 100% ad visibility. If the average active view viewable for all ads is below 50%, you will get lowest eCPMs.
If AVV is greater than or equal to 50%, the eCPM will be maximum.
P.S: For further information about ad optimization, contact Rev Up Support at [email protected]